
But going beyond cute semantics, there are some deeper tensions inherent to the genre, ones that have become increasingly clear as the bad news surrounding the sector piles up. And in most cases, they aren't especially social, unless your definition of socializing is pestering your friends for resources and then inviting them over to show off all the stuff you've bought or made with those resources. Whether you're paying with money, marketing bombardment, or time, they aren't free. We regret the error.Free-to-play social games are an interesting oxymoron. While it didn't give details, EA's statement did say that players of the shuttered games would be made a special offer to encourage them to try a PopCap title.ĬORRECTION: This article originally referred to The Simpsons: Tapped Out as a Facebook game when it is actually a mobile game. It went on to note that it will primarily offer Facebook games now through its PopCap brand. For people who have seen other recent shutdowns of social games, perhaps this is not surprising." UPDATE: Electronic Arts released a statement about the closures, saying, "After millions of people initially logged in to play these games, the number of players and amount of activity has fallen off. Playfish met enough of those performance targets to earn $50 million out of that possible $100 million. The EA acquisition was structured to pay out $275 million in cash, $25 million in equity for key employee retention, and up to $100 million in additional payments if performance targets were met by the end of 2011. On the other hand, Pet Society launched in 2008, and was one of the company's biggest hits heading into the EA acquisition. SimCity Social enjoyed the briefest tenure, having launched just last year. Though all of the games are shutting down alongside one another, they have enjoyed widely varying lifespans. The cash cards will seemingly have no use after June 14, as players will have to talk to EA customer service about any unredeemed cards after that date. As for in-game currency and Playfish cash cards, EA is telling players to spend them before the games are retired. Each posting says EA is shutting down the game in question so it can "reallocate development resources" to other titles. We hope to see you in some of our other titles on Facebook and other platforms."Īll of the shuttered games received essentially the same post, with text changes to reflect the name of the game, the date of closure, and the in-game currency. Thank you to all of our passionate and dedicated players for supporting SimCity Social. "Retiring games is never easy, we hope you've enjoyed playing SimCity Social as much as we enjoyed making it.
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"We know that you may be disappointed by this," the SimCity Social announcement reads. Those are the last remaining active Playfish games, but EA will retain a Facebook presence with games like Bejeweled Blitz. Those will be preceded by the closures of Madden NFL Superstars 11 & 12 and NHL Superstars, both of which will end on May 14.

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In a series of Playfish forum posts, an EA community manager has announced that SimCity Social, The Sims Social, and Pet Society will all be shutting down on June 14. This weekend, the publisher revealed plans to shut down all remaining Playfish games. Electronic Arts acquired Playfish for $300 million in late 2009.
